User Experience

Everything we do starts with design-thinking which is inherent in our organization.

User Experience

Everything we do starts with design-thinking which is inherent in our organization. Our team converges their research and design skills with industry insights to create simple and memorable experiences for end users and customers. Through the use of agile co-creation processes, our team drives user-centric impact to organizations that face complex challenges and are ready to walk, together with us, off the beaten track.

We specialize in:

User Research
Design Strategy
Service Design
Product Design
Customer Journey Mapping
Employee Experience Mapping
Enterprise Application

OUR DESIGN PROCESS

COLLABORATE

Step 1 of our design process involves collaborating with the key stakeholders and clarify/confirm business needs and goals.

Identify key partners and leaders
Agree on business objectives
Agree on intended audience
Agree on potential needs
Determine required skills
Create project plan

DISCOVER

Once we agree on the project plan, we make sure to document the key stakeholders/decision makers on the project. We continuously perform research throughout the process.

Look holistically and understand the context
Document any dependencies
Document key data inputs and data quality
Conduct empathy research
Conduct internal/external research

DEFINE

Based on internal and/or external research, we would then define key pain points, actionable insights and ways to avoid those pain points.

Identify actionable insights
Confirm that we understood correctly
Identify project goals
Write high level project goals
Determine required skills

IDEATE

After defining the key pain points narrowing down the key components, our team will work with the client subject matter experts to determine if our approach is in-line with the end clas

Ideate with insights
Evaluate ideas
Working with cross-functional teams, select idea(s) to move forward with into design and development

DESIGN

Our designers will come up with low-fi and high-fi prototypes that will be used for usability testing of the feature designed.

Establish and align experience metrics
Create a human-centered roadmap
Create design checklist
Hold design critiques
Conduct usability tests
Layout a design system
Design for multiple contexts

IMPLEMENT

Our work doesn’t end with design. We work closely with the development team during the implementation phase, while constantly conducting design reviews of the developed feature or product.

Conduct design review
Include data analytics capabilities
Support implementation

EVALUATE

At regular intervals, we measure experience quality and make sure any feature creep by the team didn’t affect the end user experience. We also try to gauge for opportunities to improve experience and act accordingly.

Measure experience quality
Identify opportunities to refine
Reflect

User Experience

User Experience

We specialize in: